Building on the legacy of the Spirit Bear Youth Coalition’s two-decade journey that helped save Canada’s white Kermode bear, Ghost Bear – like the campaign itself – seeks to inspire, educate and spark a new generation to understand and appreciate nature in pursuit of fostering a better balance between all life.

Meet Simon Jackson and Jill Cooper

Nature Labs

An innovative digital classroom using biodiversity as the teaching lens to foster a new generation of environmentally literate citizens.

Field Trips

Join us in Canada’s Rocky Mountains for a one-of-a-kind journey to learn and share the stories of the animals that call this wilderness home.


Simon Jackson brings his powerful, motivational message to audiences around the world and will make you a believer in the power of one.


View our award-winning images that seek to bring to life the stories of the wild, helping our world rethink, understand and appreciate nature.